Former nurse turned businesswoman Ruth Spradbery is bringing her preloved designer fashions to Southampton.

Her Reloved By: fashion roadshow starts on Saturday May 11 at the David Lloyd centre in Lords Hill.

Ruth says that in recent years there has been an influx in popularity for preloved items with the rise of apps allowing members to buy and sell their second hand clothes.

The aim of the eco-friendly community of preloved sellers is not simply to encourage buyers to purchase preloved items but to be proud that they own them, making recycled fashion even more desirable than new.

Ruth said: “The idea of doing a road trip is to shout a little louder about preloved from Southampton to Kensington. Preloved means you still get style, do good for the environment and you pay less for the item. Nothing not to love about that.”

Ruth and various preloved fashion buyers and sellers who share her climate change ethos will join forces to promote their high end stock adding to them the ‘Reloved by’ signature symbol, a gold charm that signifies that everything sold, is purchased secondhand.

For Ruth and many other preloved sellers, there is no such thing as an expiry date to fashion. By recycling they aim to reduce the 85 per cent of clothing that ends in landfill.

Later, events will be held in Farnham and Kensington in London.

Ruth said: “The idea of doing a road trip is to shout a little louder about preloved from Southampton to Kensington. Preloved means you still get style, do good for the environment and you pay less for the item. Nothing not to love about that.”

Some 15 per cent of all profits made at the events will be donated to the charity ‘Amber’ which works with women in the sex industry offering a non-judgemental and confidential listening service.

The event is only open to David Lloyd members but they can sign in guests.