The Cycle Company opens new store in Romsey

The Cycle Company launched the showroom on the edge of the New Forest, which had been without a bike shop for several years.

The opening took place recently, featuring a variety of models from the brand Estarli. The store, which is the company's second, takes a different approach by focusing on just three brands, with Estarli being the main one.

The firm has enjoyed over three years of success with Estarli bikes at its Shawford shop near Winchester.

The Cycle Company's Romsey store (Image: Supplied) The new store has dedicated 70 per cent of its space to Estarli's range, which includes folding e-bikes, full-size hybrid/gravel models, and family-focused cargo bikes.

The Cycle Company owner, Tom Corcoran, said: "It’s getting harder and harder to sell other bikes.

"They’re (the bikes) getting much sleeker and smarter. Estarli are adding in features that are just really well thought-through and the brand is not afraid to try things out that are really working for us and our market.

"They (customers) come and they've done their research and a lot of the time they are really attracted by the brand…we are selling more and more Estarli bikes and they just seem to tick the boxes for so many of our customers."

Customers browsing the Cycle Company's Romsey store (Image: Supplied) Estarli co-founder Alex Francis said: "It’s really nice to have an opportunity to have one store which has all the models and the permutations and you can take them away to ride and test ride them."

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All Estarli bikes are built to order in Hertfordshire, allowing the showroom to highlight the brand's various personalisation options and accessories.

The Cycle Company has also introduced e-bike hire in both its stores for visitors wanting to explore the national parks nearby.

70 per cent of the shop's floor space is dedicated to Estarli (Image: Supplied) Estarli plays a significant role in attracting customers to its partner stores through marketing campaigns and event appearances.

The Cycle Company has expressed its aim to expand the Romsey model across the South of England.

The showroom in Romsey provides a fresh retail experience for cycling enthusiasts and is expected to boost the local cycling scene while offering more options for personalised e-bikes.