SOUTHAMTPON PR firm Harrison Cowley today became one of the country's top 15 agencies following a merger with Trimedia UK, Europe's fastest-growing consultancy.

The firm, based in the city for more than 40 years, joins with its smaller rival to create a PR power house with 147 consultants and a combined turnover of almost £11m.

Trimedia Harrison Cowley now has a total of 30 offices across 11 countries, including a network of 13 offices throughout the UK.

Chief executive Paul Kelly started his career with the company as head of the Southampton office 12 years ago.

Paul said: "2006 was a terrific year for this office in particular.

"Our team here beat off regional competition to win a range of new business including BDO Stoy Hayward, Business Link, and SEEDA, plus campaign projects for Ordnance Survey, Tenpin and EEF South.

"The new company provides the Southampton team with access to sector specialist colleagues in areas such as property, retail, leisure and technology."