Saints have announced that electronics manufacturer Veho will become the club's new headline sponsor this summer.
The company, which has its headquarters in Southampton, has agreed a two-year deal that will begin on July 1.
Veho replace aap3, who have been sponsors for the past three seasons.
Saints chief executive Gareth Rogers said: “Southampton Football Club are ready to build upon the successes of recent years, and finding a partner who could match our ambition was our main priority.
"In Veho, we have a partner who will help us further our reputation for being at the forefront of sport science and innovation throughout every department – not just the football side.
“Being able to select a partner who is part of the local community here in Southampton and has a global reach across the globe allows us to continue our development at a fast pace.”
Steve Lewis, chief executive and founder of Veho, said: “Veho was founded with innovation at its heart, and the opportunity to partner with Southampton was another step in the development of our brand.
"Both businesses have had success by driving innovation through every part of the organisation and we look forward to continuing that together.
“With a global audience of billions, in 212 territories, the exciting partnership with Saints means the Veho brand will be broadcast into 650 million homes worldwide.
“We are very excited about the partnership and look forward to working with the Club and engaging with the fans. The board of Veho are all lifelong supporters of the Club so we all share the fans’ passion for success on and off the pitch.”
Rogers added: “Since aap3 came on board in 2011, the Club has risen to an eighth-placed finish in the Barclays Premier League.
“We have shared some fantastic times with our outgoing sponsors, and we are truly thankful for the support they have given us over the past three years.”
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