LYMINGTON-based luxury online lingerie boutique Glamorousamorous.com celebrates its third birthday today.
Founded by self-proclaimed "couturentrepreneur" Annabel Gatward on April 15, 2005, it is now home to collections from designers like Roberto Cavalli, Damaris and Fleur T as well as up-and-coming talents, Ayten Gasson and Patrick & Skinner.
In total, more than 50 designers sell through the site, many of which were first championed by Annabel.
The e-tailer has experienced a steady year-on-year organic growth of more than 25 per cent, as the designer lingerie market has boomed in the UK.
Annabel Gatward commented: "Starting an e-commerce business, let alone a high fashion one, has been one of the most challenging and rewarding experiences of my life and I'm ecstatic that we are now three years old and growing stronger than ever. My dream was to represent designers who display a spectacular standard of beauty in terms of designs, materials, quality, sophistication, imagination, originality, and above all fun, and I look forward to continuing this rewarding journey."
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