SCOTTISH football club Heart of Midlothian have signed up Winchester marketing agency Cuda Design.

Currently riding high at third in the Scottish Premier league, Edinburgh based Hearts are the latest big sports brand on to Cuda’s books, with the likes of Arsenal, West Ham and rugby giant Harlequins already customers.

The agency won a four-way pitch and this week starts work on the club’s season ticket campaign.

Lawrence Broadie, marketing manager for Hearts, said: “We were really impressed by what they proposed to us, the enthusiasm and their convictions really came through. Cuda know football and had really done their homework.”