A SOUTHAMPTON pet care company has been given the purr-fect boost from a celebrity backer.

Wagging Tails has been hailed a success by Dragon's Den star Theo Paphitis through his Small Business Sunday on Twitter.

The business big gun tweeted about the city-based company to his 313,000 followers, resulting in hundreds of people learning about their work and visiting their website.

Caroline Harrison who runs the Hampshire branch of Wagging Tails said: “I took over my Wagging Tails franchise almost two-years-ago and the business is going from strength to strength with lots of very happy dogs getting a holiday of their own with one of my lovely carers.

“It is great to have support from Theo especially as to date Wagging Tails are the only pet care company to win this award and Theo has recognised our hard work and helped spread the word about what we do to his following.