Hundreds of Saints fans queued this morning to be among the first to get their hands of the side’s new strip.
Fans waited outside the club’s store in WestQuay, Southampton, before it opened at 11am today.
First in line was Tina Walter, 41, from Southampton, who couldn’t contain her excitement.
“I love it, I love the new design and can’t wait to buy it,“ she said.
Also getting their hands on the new £50 strip were fans Lisa , 42, and Mark Stewart, 46, from Lordshill.
Lisa said: "We're very impressed with the new design. It's a different look and obviously doesn't have our traditional stripes but we feel it's a signal of Saints' developments as a club.
"The away kit is interesting. The colour choice of black and white is a clever idea but the 'V' design is questionable. Despite the difference we love them both."
The new all read strip has the club sponsor aap3 emblazoned on the front in gold lettering.
Alex Lehneis, 13, from Hamble, Brody Purkiss, 15, from Netley, and Harry Osman, 15, from Hamble with their kit
The club struck a three-year deal with the IT and business solutions company, which has its international headquarters in Southampton, in 2011, following their promotion from League One into the Championship.
Saints revealed their latest kits on Friday.
The home shirt is all red, bar a few flashes of white on the sleeves and neck.
The launch was undermined somewhat after a picture had leaked out on the internet a day early.
Warren Barnard, 27, from Thornhill and son Rhyley Barnard, three,
The top, based on a standard adidas template, is coupled with red shorts, and red-and-white hooped socks.
The away strip consists of a mainly black top, again a white ‘V’ marking around the neck, with white shorts and black socks
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