ON FIRST appearances, it’s every girl’s best friend.

The latest product to hit the UK market not only pledges to boost your cleavage by transforming A cups to double Ds, it also allows you to drink a BOTTLE of wine at the same time.

Yes, the aptly-named “Wine Rack” might look like a normal sports bra, but don’t let looks deceive you.

In fact, it allows its wearers to fill its leak-proof cups with 750ml of your favourite plonk and sip it through an attached water-tight straw.

And when you thought it couldn’t get much better the more Merlot you fill it with, the bigger your, erm, rack gets.

Now there’s a reason to smuggle a cask around with you!

Undoubtedly the Wine Rack will leave wine loving women across Hampshire reaching for their credit cards and tossing their trusted M&S bra to the side.

After all, who wouldn’t be tempted to keep their favourite tipple close at all times?

Like the Camelbak hydration systems cyclists and hikers wear to stop dehydration,the Wine Rack could leave you gasping for that glass of emergency vino no more.

During a night out at a crowded bar, a festival or maybe even on a dreaded visit to the in-laws, the emergency supply might come in handy.

The wacky creation is the successor to the “Beer Belly” – a similar product for men, which can be worn around the stomach.

Cooler Fun LLC is the firm behind both concepts.

And – yes, you’ve guessed it – the inflatable bust and groaning belly are already big across the Atlantic – literally.

Only in America.....

In my view...

I’M A girl who likes my Sav Blanc nicely chilled – and where I can see it.

Maybe a nice warmed vin rouge wouldn’t go down too badly, but who wants a toasty white wine? And can you imagine the horrifying reaction when you filled up the cups with a chilled bottle of Pinot?

So, okay, you’d turn up to a party with all the fellas gawping at your goods.

But you would steadily deflate with every slurp.

And what happens if the booze supplies arrive unevenly from the cups?

Nobody wants lopsided breasts.

In its defence, the Wine Rack claims one big blow on its tube can re-inflate the bust back to its former glory.

Personally, that’s not a claim I’d trust when I’m dressed to impress in my best gear.

And I’m not keen to huff and puff in desperation for the perfect cleavage only to see a mighty explosion of vin rouge.

It’s enough to put any woman off – and I’m not alone.

Hampshire’s award-winning wine writer and Beaulieu mum of-three Helen McGinn who wrote the Knackered Mother’s Wine Club isn’t so sure either.

She said: “Oh my word, I’m not sure what to make of this idea!

“It is so wrong on so many levels. For a start it looks really uncomfortable, and the idea of drinking anything I can’t look at in the glass seems to be missing the point of enjoying wine!

“I don’t think I’ll be investing any time soon!”