HE has been to the Winter Olympics and now he has the T-shirt. Shirley’s Billy Morgan was in contention for Team GB’s first medal at Sochi 2014 before finishing tenth in the snowboard slopestyle final after crashing twice.

Already a popular figure on the global snowboard scene, the 25 year-old gained cult status following his brief interview afterwards.

"It was a case of go big or go home - if I landed it maybe I'd have got on the podium so I thought just huck it!" he laughed. Not realising that “to huck it” means “to move swiftly and with ferocity; usually pertaining to moving quickly to avoid or speed through unfavourable conditions” (Urban dictionary), BBC presenter Hazel Irvine apologised to the viewers, to the delight of the snowboarding fraternity.

The Twitter trend #justhuckit was created within minutes of Billy’s bon mot and has grown in popularity over the last fortnight.

Now it has inspired a T-shirt by Butta, an eco-friendly ski and snowboard wax company.

Designer Dan Soane said: “You can’t blame the Beeb for apologising but ‘huck it’ is a common phrase in the extreme sports industry.

“We worked closely with our good friend Billy on this design. “The colours represent the Union Jack and like the flag it includes a cross with the way the thumb comes across – it’s quite deep!”

The T-shirt has already proved very popular, with Billy tweeting: “Guess #justhuckit is catching on haha. Super stoked on this!”

Dan added: “It’s crazy, we had 40 orders in two hours when it first went out.

“We’ve also got a justhuckit.co.uk domain name where a #justhuckit sticker pack is also available and we’ll be bringing out a sweatshirt as well.”

The T-shirt is available for £15 with a small percentage going to the Team GB slopestyle team.

Billy began his snowboarding career aged 14, when he transferred the skateboarding skills he learnt on Stanton Road, Shirley to the Southampton Alpine Centre’s dry slope.