IT was the last straw for one Hampshire farmer.

Motorists have been left baffled after a farmer stacked up bales of straw in front of a roadside McDonald’s service station sign.

It is believed that he hit back at the big business after they alleged they cut his hedge to install the sign.

People in vehicles travelling along the 60 miles an hour stretch are not able to see the restaurant and a Co-operative Store logo which is also hidden by the pile.

Only a Texaco logo can be seen appearing from the top of the bales.

Now the thousands of drivers using the road near to Pepper Pig World every day can’t see the sign.

Highways England said that there was nothing they could do about it because the pile is not in front of the junction sign which is nearby.

A spokesman for Highways England said: “This is not one of our signs. To be honest the two parties need to sit down and talk this out between the two of them.

“We’re aware that his has happened - it’s not something that’s happened within our remit.”

The Daily Echo has tried to contact farmers in the area but was not able to get any response.

The McDonald's in Ower recently became the latest of the chain's eateries to offer table service following a major makeover.

The West Wellow services hoarding is reportedly a recent addition to the A36 located between Salisbury and Southampton.

It comes after the branch underwent a major makeover, which included installing digital kiosks where customers can browse the menu, order food and print off a receipt.

They then have the option to take a seat and wait for staff to bring their meal to them.

Tablets have also been installed at some tables to allow customers to use the internet, play games or check emails.

The restaurant was reopened by West Wellow parish councillor Harmeet Singh Brar and former Wellow parish councillor Angela Ratcliffe.

It comes just five months after the Swaythling branch became the first McDonald’s in the county to begin bringing food to customers’ seats after a similar digital transformation.

Both branches, run by franchisee Tony Bennett, are among more than 400 McDonald’s restaurants to begin offering the service after a trial at 14 eateries last year.

Tony previously said: “We’re thrilled with the transformation because we’re committed to offering our customers more choice and fast service.

"Technology has a huge role to play in all walks of life, including our customers’ eating-out experience, so the new tech we’ve introduced recognises the way people live their lives today.

“The response to the changes from my team has been very positive.”

“To ensure we continue to create an outstanding customer experience, I am also continuing to invest in my people through our industry-leading training programmes and career opportunities.”

The Daily Echo has tried to contact Tony regarding this issue.