THE strong market performance of Avensis, Toyota's European flagship model built in Britain, gains added impetus this week with the arrival of a new feature model, the Avensis TR.

Priced from £17,495 on the road, it offers high specification and high value for customers with its extensive list of premium features.

The new TR is equipped with the latest Toyota full-map colour satellite navigation system, with a 6.5in touch screen, 32,000-colour display, 3D representation of major landmarks and precise lane guidance through motorway junctions and city centre intersections.

Comfort and safety are enhanced with dual-zone climate control air conditioning, dusk-sensing headlamps, rain-sensing wipers and an auto-dipping electrochromatic rear view mirror. Alloy wheels (16in on petrol models, 17in on diesels), front fog lamps, front and rear electric windows and a leather trim for the steering wheel are also provided as standard. Diesel-powered versions further include cruise control.

On-the-road TR prices are £400 greater than for equivalent Avensis T 3-x models, but with a specification that represents more than £1,000 added value for customers.

Saloon, hatchback and Tourer TR models are available, powered by a choice of 1.8 litre VVT-i petrol or 2.0 litre D-4D 130 and 2.2 litre D-4D 150 diesel engines. Automatic transmission is available as an option on 1.8 VVT-i saloon and hatchback versions.

The full Avensis colour range is offered, too, including the recently-introduced Venetian Silver metallic option.

All versions are built in Britain, at Toyota's global Avensis production centre at Burnaston, near Derby.