HERE'S good news for bikers used to paying pound for dollar when purchasing American products.

Victory Motorcycles has realigned its UK retail prices to reflect the favourable exchange rate of the US dollar.

The move also reflects increased production by America's "other" motorcycle manufacturer.

Polaris, which owns the Victory brand, began manufacturing motorcycles only nine years ago at its Minnesota base.

Proof of how popular Victory have become in the homeland market (historically a hard one to break into) can be found in ownership figures which stand at 40,000 and counting.

Naturally the UK market is always going to be smaller, but Polaris Britain has seen year-on-year growth of Victory Motorcycles sales across the UK of between ten and 20 per cent.

Together with an exchange rate of about two dollars to the £1 sterling, the increased production volumes have allowed Victory Motorcycles in Britain to reduce the recommended retail price of the Vegas 8- Ball, for example, from £9,995 to £8,495.

The price repositioning is applied to every model in the Victory Motorcycles range and is effective now.

Polaris Britain general manager Ross Clifford said: "It's fantastic news that the favourable exchange rate and higher production volumes in the US have allowed us to be more price competitive in the UK.

"Victory Motorcycles are already top in the global marketing information company J D Power survey for customer satisfaction, and I'm sure this price realignment will put the range within many more motorcyclists' budgets.

"There are some great models in the 2007 line-up," added Clifford, "like the awesome Hammer S - pictured - which has been reduced in price by £1,500, so there's never been a better time to consider Victory.

" For more information, or to arrange a test ride, call local Victory dealer Fighter Station 454 on 01305 851510.