IT was more than a century ago when Pirelli General Cable Works Limited opened its gates for the first time in Southampton, weaving itself into the fabric of society and becoming a city landmark.
1. BUILDING BEGAN IN 1914
The date was January 20, 1914, when Italian manufacturer Pirelli signed the contract to open a factory in the UK, choosing Southampton as its UK headquarters.
Several sites were considered but eventually an area of reclaimed land on the east side of Western Esplanade transpired to be the preferred spot.
Building began that year on the site, chosen because of the convenience of the docks for importing raw materials and shipping finished products.
2. IT WAS NOT A HIT WITH THE NEIGHBOURS
The new factory’s neighbours were far from happy with the prospect of their amazing views across the water to the New Forest being decimated by the buildings.
Many locals – already threatened by the nearby power station and lido – took the hint and moved out of the area.
3. PROBLEMS WITH CONSTRUCTION
After construction work began, several 70ft poles – used to strengthen the foundations – completely disappeared into the still settling reclaimed land.
Contractors eventually won their battle against the building problems and, slowly but surely, a sprawling forest of concrete columns rose from the ground which had once been part of the banks of the River Test.
4. PLAYED A MAJOR ROLE IN FIRST WORLD WAR
When the new Pirelli General was ready to begin production, there was no grand opening due to the turmoil the European continent was already in.
In Southampton, soldiers camped out on the common, awaiting orders that would take them across the Channel to the battlefields of France.
As part of the war effort, Pirelli manufactured thousands of miles of field telephone wires for trenches and assembled hundreds of telephones which were packed in locally purchased egg boxes.
5. WORKING CONDITIONS WERE BASIC
Working conditions were primitive and the factory was cold, with male employees wearing scarves and boots while women wore long skirts and bonnets. The foremen lavishly wore bowler hats.
All heavy-lifting was carried out by chain and pulley, hand truck and raw muscle power - forklift trucks were in their infancy and not widely used at the time.
The canteen was simply a place where workers could eat their packed lunches and where water was boiled to make tea.
People worked a five-and-a-half day week and holidays were unheard of - but in the years following the Armistice people were grateful to have a job, as there was always a queue of potential employees outside the gates.
6. SUBSIDENCE LED TO RELOCATION
In the 1920s, cracks began appearing in the buildings as continuing settlement resulted in drops of up to 9in and the corridors and floors contorted.
The company was forced to look for another site.
The search took Pirelli to Eastleigh Great Farm, which had been used by the Royal Flying Corps during the First World War. The land had been owned by the Nutbeem family for decades and legend has it that the ghost of “Old Man” Nutbeem haunted the factory.
By 1928 the new development was ready to begin production and many employees were transferred from Southampton to Eastleigh.
In the 1930s, with the construction of Western Docks, the factory no longer looked out over the water. The company took the chance to extend its city centre site for future expansion.
7. FACTORY PLAYED ROLE IN ANOTHER CONFLICT
The factory played a key role in another conflict when, during the Second World War, it supplied three-and-a-half million miles of wire to the Royal Corps of Signals and provided special wiring rigs for the Lancaster bombers.
A special pipeline was designed and manufactured at the building in order to deliver fuel to vehicles involved in the D-Day landings. The pipeline under the ocean – or PLUTO – was an integral part of the military strategy.
8. THE BUILDING WAS SEVERELY DAMAGED DURING SOUTHAMPTON BLITZ
On the evening of November 20, 1940, 120 German bombers dropped around 800 bombs on the city leaving 137 dead.
Major buildings including Pirelli General Cable Works and The Daily Echo were severely damaged in the six-hour long attack.
9. THE WORKS WERE GRADUALLY WOUND DOWN
After the Second World War the Southampton operation continued for some years but as the 1960s arrived, the huge works were gradually run down.
After more than 70 years of production, the factory gates closed for the last time in 1990.
Every brick, block and cable disappeared as the 35-acre site was cleared for the start of the Esplanade development that has become part of modern day Southampton.
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