SIX fashion students from Solent University took over the Foreign Office for a UK-wide campaign video.
It was produced as part of the government’s international marketing initiative GREAT Britain Campaign.
It showcases what the nation has to offer to inspire the world and encourage people to visit, do business, invest and study in the UK, with an aim to unite the efforts of the public and private sector to generate jobs and growth for Britain.
The campaign unveiled the new initiative, which was shot in the iconic Locarno Suite in the Foreign and Commonwealth Office and will be used throughout 2020 at major fashion events and trade conferences.
Lois Ford, Oonagh Bottalico, Freya Paxton, Evangaline Hutchinson, Kiera O’Brien and Katie Weldon, who made up the make-up and hair design team from the university, are featured in the video, alongside some of the country’s top young designers, models, stylists and hair and make-up artists from member universities of Graduate Fashion Week.
Student Oonagh said: “Working at London Fashion Week for Fashion Scout has been one of the best experiences of my course so far.
“It really was an amazing opportunity to meet people and work behind the scenes creating amazing makeup looks. I’m really excited by the future opportunities it may bring and I can’t wait to start working in the industry once I graduate."
The GREAT brand has a current value of £271m and has received 69 national and international awards so far.
Graduate Fashion Foundations President, Hilary Alexander OBE, played cameo roles in the video to encourage brands to recruit their next generation of talent from the UK.
Hilary Alexander OBE said: “Graduate Fashion Foundation is extremely proud to be working with the GREAT Britain Campaign on such a creative opportunity, showcasing exceptional young talents.
“This video campaign is a great opportunity for six of our final-year hair and make-up students and ten select fashion and styling graduates to work with industry and showcase their talent to the world. These young creatives are at the forefront of a generation who will revolutionise the way we design, manufacture and wear our garments. Whether it is addressing the world’s plastic crisis or exploring new scientific techniques, our universities and students are setting the standard for a sustainable future.”
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