A DIRECTOR of a Southampton PR company has been elected chairperson of the Chartered Institute of Public Relations (CIPR).

Lisa Preston, the founder and director of Amplify PR will now lead the regional group and represent the CIPR in the South of England.

Amplify, which is based on Eddystone Road, Totton, provides a PR service to small and medium-sized businesses.

The company works to raise the profile of their clients brands in order to help them gain more customers.

Lisa said: “It’s a great honour to be trusted with this role and I’m looking forward to supporting CIPR members across Hampshire, Dorset and the Isle of Wight.”