HE's known as Amazing Bruce throughout The Rose Road Association.

And now Bruce Elkins is taking on his most amazing challenge yet as he continues to help the city charity support disabled children and young people and their families across Southampton and Hampshire.

Bruce, an ambassador for the charity, has taken on triathlons, marathons and cycling challenges.

With the help of his 'Rose-Roadies' group and colleagues from Azets in Chandlers Ford, he has raised thousands for the Rose Road Association every year of the last ten.

To start off 2021, Bruce set the target of completing 300 sit ups and 250 press ups every single day in January on top of his usual cycling every week.

He has now pledged to continue the fitness routine for the rest of the year.

Bruce told the Daily Echo: “During 2020 I built up a regime on the back of working from home to help keep my usual positive focus to life but found this more difficult going into the winter lockdown.

"With no gyms re-opening soon, I embarked upon a gradual increase in home stretching exercises but also core strength improvement to the extent that I set a target of at least 300 sit ups and 250 press ups every day of January which has now been accomplished. I then thought why don’t I now continue throughout 2021 and raise some money for Rose Road?”

At the end of the year, Bruce will have completed 110,000 sit ups and 90,000 press ups.

Bruce is inviting others to join his campaign, taking on their own challenges, and he has eve offered to donate the first £25 to each of the first 60 people signing up to join him.

“For those of you that struggle with formal exercise I would say that the power of positive thought and just some good fresh air every day certainly helps as well as the great feeling of helping others in need."

To join Bruce's epic 2021 fundraiser for The Rose Road Association, email fundraising@roseroad.org.uk or call 023 8072 1202.