A LUXURY retailer has swung open its doors in Southampton – with some products costing thousands of pounds.

FLANNELS says it will bring a "meticulously curated assortment" from some of the biggest brands.

Its new store in Westquay focuses mainly on beauty products, but also offers fashion items.

The most expensive jacket on the brand's website is a suede Brioni, with a hefty price tag of £4,049.

Customers can expect to browse clothes and accessories from names such as Alexander McQueen, Balenciaga, Burberry, Dolce and Gabbana, and Versace. 

The Southampton shop, which opened on Monday, replaces the former New Look.

Lauren Barrie, group head of luxury retail development at Frasers Group, said: “Continuing the momentum from the opening of our flagship stores earlier this year, we’re really proud to open our next regional boutique in the heart of Southampton.

Daily Echo: Flannels Southampton. Photo by Joas Souza

"As we continue to expand and develop our vision, the store brings to life the FLANNELS brand in a physical space - and for the first time, showcases an all-new beauty concept.

"This first-of-its-kind, for FLANNELS, beauty edit sits alongside the biggest brands in luxury fashion - providing an engaging shopping destination like no other in the city.”

The FLANNELS Beauty section in Southampton will include bath and body to fragrance, skincare, and colour cosmetics.

Brands include Chloe, Cartier, Moschino, and Prada.

Jack Bridges, FLANNELS’ creative consultant and partner at luxury designers Argent, said: “FLANNELS Southampton builds on the foundations of FLANNELS’ DNA and marks as the beginning of a key expansion outside of the principal FLANNELS beauty hall.

"Showcasing a unique store design and incorporating new concepts - the space has been designed as an extension of FLANNELS’ flagship stores, providing a retail destination with a unique beauty space, outstanding store designs and exceptional service led propositions.”