A Winchester entrepreneur appeared on Dragons' Den tonight and scored an investment.
David Hellard faced the Dragons on Thursday, April 7 to pitch his business Caffeine Bullet which is a chew packed with 100MG of caffeine per chews.
The product is designed to give you a hit of caffeine to help you achieve more in sport and in your daily life.
David, 43, from Sparsholt said: "The Den is one of those opportunities that is as equally as scary as it is exciting because you know there's an opportunity, a 10 minute advert, where you and your company is being judged. You can't control what they say and think.
We think it’s safe to say that David’s got @DeborahMeaden’s attention! #dragonsden pic.twitter.com/xoVzhybKl6
— BBC Dragons' Den (@BBCDragonsDen) April 7, 2022
"It could go great but if they don't like it, its being advertised to millions of people, so it's a huge risk."
David first came up with the idea when he was running in the Sahara Desert when he tried to put a caffeine pill in his mouth before he dropped it in the sand.
He said: "I was at the stage where I was thinking has this ruined the race and thought, 'why isn't there a product like this?'"
Did Caffeine Bullet score an investment on Dragons' Den?
There may have been some Dragon tactics at play- but David leaves the Den with @StevenBartlettSC and @dragonjones on board to help energize his business! #dragonsden pic.twitter.com/aM0RNXiq3G
— BBC Dragons' Den (@BBCDragonsDen) April 7, 2022
Yes, in fact, David left the Den with not just one Dragon but two investors behind him.
There were some dirty tactics in the Den, with Sara Davies, Peter Jones and Steven Bartlett all offering him a deal.
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However, veteran Dragon Jones and newbie Steven Bartlett teamed up, offering the Winchester entrepreneur a double Dragon deal but with a catch.
David had to accept the offer in 10 seconds which he did - congratulations David!
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