Brentford FC have announced a new ten-year stadium naming rights partnership with Grey Technology Limited (Gtech), with the stadium now renamed as the Gtech Community Stadium.

In September 2020, Brentford bid farewell to iconic home ground Griffin Park after 116 years, moving to a new state-of-the-art stadium next to the River Thames in Kew Bridge; a decision that provoked a divided response from the fanbase.

Since its opening, the 17,250-capacity home of the Bees had been known as the Brentford Community Stadium but following the largest sponsorship deal in the club’s history, the ground will now be called the Gtech Community Stadium.

Gtech are a UK-based company that specialises in manufacturing innovative home and garden appliances such as cordless vacuum cleaners, floor sweepers and grass trimmers.

Jon Varney, Chief Executive of Brentford FC, has emphasised the importance of the new deal with a “like-minded organisation” in Gtech, believing it will help to drive further investment into the club’s ambitious plans, both on and off the field.

Varney said: “Securing a naming rights deal for the new stadium is something that we have been working on for some time. It was so important for us to find a like-minded organisation. We wanted a progressive, community minded partner who wants to join us on our journey over the next decade.

“Gtech are an innovative, entrepreneurial organisation based here in England, with global ambitions. Their people are humble but with a confident, underdog mentality, taking on some huge corporations in their field. They have done things differently to get to where they are. We felt that it was a great fit for this long-term partnership.

“This investment will support our long-term plans to thrive in the Premier League team. We need to continually invest into the stadium. We have recently created safe standing areas in both the home and away ends and this deal will help us explore further opportunities to enhance the matchday experience, the facilities and technology inside the stadium.”

Nick Grey, Gtech’s founder and CEO, also spoke of his enthusiasm towards their latest partnership, stating: “To be associated with Brentford is a fantastic opportunity for us. It is a stunning facility here. The Club management have achieved incredible things since Matthew bought the Club a decade ago. We are delighted to have Brentford playing in the Gtech Community Stadium.”

“The Premier League has an incredible global audience, due to the heritage, player quality and stadium atmospheres. We are looking forward to working with the Club and the fans this season and for many years to come.”

Alongside the notable securing of naming rights, Gtech will also become a partner of Brentford FC Community Sports Trust, allowing the Trust to broaden the work they do to support the local community in West London.