A Southampton personal trainer will parade half-naked and covered in body paint by the train station for a good cause.
James Seilo, 50, will be on display around Southampton Central Station and Frobisher House on Friday, February 23, to raise awareness of an art exhibition.
This will take place on Saturday, March 2 and Sunday, March 3 to celebrate the talent of local artists.
James will be painted in the style and design of Frobisher House’s clean air mural – the building in which the exhibition will be taking place, which is part of The Bulb complex.
READ MORE: Southampton: Work finishes on UK’s biggest clean air mural
The art will be displayed in the 50,000 square-foot office space for commercial buyers to browse, with a percentage of the money going to George’s Rockstar's charity.
The charity provides music therapy to children in hospital, many of which have serious or life-limiting illnesses.
James said: “I have been a fitness coach for 20 years and I wanted to embark on a new venture that is completely out of my comfort zone.
“I loved art throughout my childhood, even studying art at college and university, but lost touch as life went on.
“I wanted to celebrate the incredible local talent we have in Southampton but needed a way to get seen and make people known.
“Having a bloke running around the station in his underpants and covered in paint will hopefully get as many eyes as we can on the fantastic pieces of art."
He added: "The artists have poured their hearts and souls into their work, and they are truly breath-taking.
“This is a very different art exhibition, and we can't wait to share it with Southampton.”
The exhibition will showcase the work of 22 Southampton based artists, with more than 80 pieces of art on display and available for purchase.
The title of the project is ‘Rebirth and Regeneration in a Post-Pandemic World’ and James said that the empty office space was the perfect setting to encapsulate the theme.
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