New Zealand Trade and Enterprise (NZTE) has chosen Southampton-based Carswell Gould as its strategic partner to promote its burgeoning tech sector to UK audiences.
The agency will manage a national campaign devoted to showing off the potential for 'investment, talent, and technological advancements', particularly in the fields of health and financial technology.
The campaign titled 'See Tomorrow First' aims to redefine global perceptions of New Zealand's tech capabilities, boosting its global presence and attracting investors.
The Carswell Gould team will be focusing on producing 'strong' digital engagement, using geotargeted programmatic digital advertising and delivering PR.
The team will also be liaising with influencers and industry-leading bodies for networking opportunities and delivering social media.
Gareth Miller, Carswell Gould’s managing director, said: "Our partnership with NZTE marks a new chapter in our journey.
"Our team thrives on devising bespoke marketing strategies that echo the ambitions and unique qualities of our clients. It’s a privilege to amplify the New Zealand government’s economic development on a global scale."
Carswell Gould's tactics involve digital engagement, using geotargeted programmatic digital advertising, PR, networking and social media activity for more effective outreach.
For more information on Carswell Gould visit www.carswellgould.co.uk.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here