Thick black plumes from a major blaze in Southampton can be seen from as far as the Isle of Wight.

The fire, near St Mary's football stadium, is so large it is visible from Cowes and even Ryde.

Firefighters from Hampshire and Isle of Wight Fire and Rescue Service are at a warehouse near Marine Parade, Southampton.

Read more: Black smoke near St Mary's Stadium, Southampton

The initial call came in at 1.05pm. 

Daily Echo: Thick black smoke, as seen from a webcam in Ryde.Thick black smoke, as seen from a webcam in Ryde. (Image: IsleofWight.co.uk)

A spokesperson for the fire service said: "The fire is affecting industrial units near St Mary’s football stadium.

"There are currently eight fire engines, two aerial ladder platforms and other specialist vehicles in attendance.

"People in the area are advised to keep windows and doors closed due to the amount of smoke.

"Some roads local to the incident are closed and people are advised to avoid the area to allow movements of emergency vehicles."