More than 300 children from Fareham have interacted with storytelling activities aimed at fostering a fondness for reading.
This action comes on the heels of research indicating a decrease in the enjoyment of reading among UK children aged eight to 18 years old, the lowest level seen since 2005.
Bedenham Primary, Holbrook Primary and St. John’s Gosport CofE Primary were among the schools that participated in the activities, organised by Whiteley, and the Young Readers Programme - a joint initiative by co-owner British Land and the National Literacy Trust.
Children enjoyed narratives orchestrated by a professional storyteller and engaged in a carefully curated series of activities, including a literacy session with Explore Learning, on April 6.
Each child also received a complimentary book of choice to engender a continued interest in reading at home.
The Young Readers Programme is specifically tailored to support children in underserved areas, enhancing their access to books.
As of 2024, British Land's partnership with the National Literacy Trust, which commences at Whiteley, has aided over 2,200 school children and has facilitated the donation of over 6,800 books across Fareham.
Mia Gordon, centre manager at Whiteley, said: "Supporting our community is at the heart of what we do, so we are incredibly proud of the Young Readers Programme and all the local children and families we have been able to support over many years.
"It’s such a rewarding initiative, hearing how the children are inspired by the stories and activities and seeing just how excited they are to take their own book home. This is a programme that really makes a difference and we’re so pleased to be a part of it for another brilliant year."
Martin Galway, head of school programmes at the National Literacy Trust, said: "Reading has an ongoing powerful role in many children’s lives and is crucial in building confidence and improving literacy skills.
"Our goal is to spark a love of reading that will stay with them forever, which in turn will provide them with essential life skills they need to succeed and reach their own goals.”
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