Age Concern Hampshire has said it is facing increased demand for its services due to a growing older population.

The charity, established in 1985, is seeking backing from businesses in the area to support essential services and initiatives aimed at improving the quality of life for older residents.

Brogan Rehill, head of fundraising at Age Concern Hampshire, said: "Age Concern Hampshire plays a vital role in our community by ensuring older individuals receive the care and support they need.

"With the population of older adults growing steadily, our services are more crucial than ever. We invite local businesses to join us in making a difference."

Companies such as Co-op Funeralcare and DEOS group have given invaluable aid, through voluntarily offering both physical and technological support.

The organisation encourages businesses to make a difference in a range of forms, including financial contributions, equipment donations and employee volunteer engagement.

Corporate preferences are taken into consideration in creating tailored support packages.

This trend fosters a corporate social responsibility which directly impacts the community's elders on a positive note.