Boux Avenue, the UK's favourite lingerie brand, is promising a free pair of knickers to freshers at the University of Southampton.

On September 27, the first 1,000 newcomers visiting their ice cream-themed stand at the University's Freshers Fair will be gifted a free pair of knickers upon signing up to the brand's email database.

Sign-ups will be automatically entered into a competition to win a year's worth of lingerie from Boux Avenue, a prize estimated to be worth £500.

Alongside luxury lingerie, Boux Avenue also offers nightwear and seamless underwear perfect for lounging during study days.

For students unable to attend the fair, Boux Avenue is offering a special 20 per cent discount in stores and online.

This exciting move comes as part of Boux Avenue's special incentive to celebrate incoming undergraduates.

For more information on the discount visit their website or ask in-store.