Ikea Southampton offering discount to customers in pyjamas

In a move that's sure to be a dream come true for late risers and pyjama lovers, all Ikea shoppers who visit their local store - including the one on West Quay Road - wearing pyjamas can enjoy a free small cooked breakfast this Saturday, September 7.

Customers can dine on signature scrambled eggs, bacon, and hash browns, a free breakfast roll, or free children’s breakfast if aged 16 and under. 

Vegetarian options are available for those who want a meat-free breakfast.

Pyjama-clad shoppers will also be able to snag an exclusive £15 discount when they spend £50 or more in the Southampton store on the same day.

But be warned, as well as donning their favourite pair of PJs customers will need to be signed up as an Ikea family member.

(Image: IKEA) The flat-pack furniture store said that becoming a family member is free and easy to sign up to via the Ikea website, unlocking access to a range of exclusive deals and benefits.

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Members can also get up to 20 per cent off on mattresses and bedframes, to pillows and bed linen, purchased online or in-store between Sunday, September 1, and Monday, September 30.

Customers will receive 10 per cent off when spending more than £200, 15 per cent off when spending £400 or more, and 20 per cent off when spending £600 or more.

Commercial activities Leader at Ikea, Anna Arokiam said: “We know that many of our Ikea Family members love a good lie-in, but who can say no to a free meal and some fantastic savings?

“So why not combine the two and make it even more rewarding. We hope this dreamy offer gives everyone an excuse to get out of bed bright and early and enjoy a fun-filled day at their local Ikea.

“So, set your alarms, grab your fluffiest robe, and head to your nearest Ikea store on Saturday 7th September for a shopping experience that's sure to be the stuff of dreams.”