Asda is launching a nationwide partnership to encourage donations of pre-loved children's books.
The initiative, in collaboration with the Children's Book Project, started on Saturday, September 2, and follows successful trials in Birmingham, Bristol, Leeds, and London.
More than 6,000 books were donated in these cities. Now, more than 388 Asda stores will have dedicated trolleys for book donations, including stores in Southampton.
The project aims to help over 20,000 children receive books, supporting their education and social development.
Carolyn Francis from Asda’s Community Team said: "It’s great to have an accessible book donation point in our store where we can then redistributed them back into our local community.
"All children should be able to access a book without the cost being a barrier." Children’s Book Project founder and CEO Liberty Venn said: "We are incredibly excited about the opportunity that Asda is giving to their customers nationwide to send their children’s pre-loved books on new adventures."
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