A used car dealership has been awarded for innovation in the motor trade.

Clever Car Collection, in Aerodrome Road, Gosport, won the Innovation of the Year Award (Under 50 Cars) at the 2024 Auto Trader Retailer Awards after founder James Baggott used AI in the business since its start in January.

Rebecca Clark, Sales Director at Auto Trader, said: ‘"Our winner has gone all-in on AI, putting it at the centre of their business and demonstrating to the industry the huge potential this exciting new technology offers automotive retailing.

"What started out as an experiment has now become a fully-fledged business with our judges stating that ‘the learning journey this retailer has been on is absolutely fascinating.

"Congratulations on your success! We’re all very excited to see where this project will go and watch the journey unfold."

The awards, held in London on February 22, recognised Clever Car Collection as being in the top one per cent of more than 14,000 dealers on Auto Trader.