P&O Cruises is to begin a new journey with the Pride of Britain Awards in 2025.

The cruise line is set to be the headline partner of the awards from next year, marking the start of a collaboration between the two brands.

The partnership will begin on January 1, 2025.

Both brands share a common commitment to honouring remarkable individuals and creating memorable experiences, P&O said.

The Pride of Britain and Pride of Scotland Awards are built on the values of compassion, kindness, inclusivity, generosity of spirit and selflessness, which align with the ethos of P&O Cruises.

P&O Cruises has been committed to delivering unforgettable experiences and top-quality service while fostering a sense of unity and exploration among its guests.

This makes the cruise line the perfect partner to support and honour the incredible individuals celebrated by the Pride of Britain awards, a spokesperson said.

The Pride of Britain Awards has been honouring the country's unsung heroes for 25 years.

The awards spotlight ordinary people doing extraordinary things and sharing their inspiring journeys with the nation.

The winners, of all ages, include children who have overcome the impossible, heroes who have risked their lives to save others and fundraisers, campaigners and visionaries who have made a difference in the world.

Carnival UK and P&O Cruises president, Paul Ludlow, said: "We are immensely proud to partner with Pride of Britain and Pride of Scotland, events that recognise and celebrate the extraordinary achievements of everyday heroes.

"At P&O Cruises, we believe in creating special moments for our guests and through this partnership we look forward to bringing that same sense of wonder and joy to those being honoured.

"These individuals embody the best of British values, and it is a privilege to be part of a journey that celebrates their incredible contributions to society."

Caroline Waterston, editor-in-chief at the Daily Mirror, said: "P&O Cruises is committed, as we are, to ensuring that all of our winners have the best experience they possibly can.

"This partnership will help to make people’s Pride of Britain journey a truly magical experience." At the event co-hosts Carol Vorderman and Ashley Banjo will shine a light on inspiring people from everyday life.