Bluestar drivers will show support for the Royal British Legion by wearing poppies throughout the Remembrance period.
Managing director Andrew Wickham said: "People in this city are rightly proud of our country's military - as is the team here at Bluestar.
"We are providing all our drivers and other team members with a poppy to wear, if they wish to do so.
"For each of these, we will be making a donation to the Royal British Legion."
Drivers will also pull over at 11am on November 10 and 11 to observe a two-minute silence for Remembrance Sunday and Armistice Day.
Free travel will be offered on these days for UK Armed Forces veterans and those currently serving.
The Poppy Appeal is the Royal British Legion's annual fundraising initiative, starting in late October and running through to Armistice Day on November 11.
For more information about Royal British Legion, visit britishlegion.org.uk.
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