Health providers across Hampshire and the Isle of Wight are raising awareness about the importance of reducing antibiotic use.

Marking World Antimicrobial Resistance Awareness Week (WAAW) from November 18 to 24, the campaign urges people to only use antibiotics when necessary.

The week-long initiative, themed "Educate. Advocate. Act now," stresses the significance of understanding antibiotic resistance.

Neil Hardy, chief pharmacist at NHS Hampshire and Isle of Wight, said: "If you, or your child, become unwell with a viral infection this winter, such as a cold, a stomach bug or most sore throats and coughs, antibiotics won’t help you get better quicker.

"These infections usually get better on their own with rest, fluids and over-the-counter remedies.

"Antibiotics are essential for treating or preventing certain bacterial infections, for example during cancer treatments or routine operations, and it is so important we save them for when they are really needed.

"Overuse of antibiotics means that the bacteria can become resistant, and antibiotics stop working. This resistance not only impacts the person with the infection, but also their family, friends, and potentially the whole population."

Every year, thousands of people in the UK suffer from infections that antibiotics can no longer treat.

The campaign highlights that regular handwashing, ensuring vaccinations are up to date, and following medical advice on antibiotic use can help combat this issue.

People are reminded to catch coughs and sneezes in tissues, which should be disposed of immediately, to prevent the spread of infections.

The public is encouraged to follow guidance on when to seek medical advice, with further information available on the NHS website.

The Healthier Together website and its app also offer advice on common winter conditions.