A logistics firm is backing a national campaign for the third year running.

Europa Worldwide Group, based at Rushington Business Park, Totton, is supporting Generation Logistics, an initiative aimed at securing the future of the UK's supply chains by attracting new talent.

With a focus on road freight distribution, a team of nine from the Southampton office, led by John Moy, is representing the firm in the campaign.

The campaign is spearheaded by the Chartered Institute of Logistics and Transport (CILT UK), which offers qualifications and professional development for logistics professionals, and Logistics UK, a business group advocating for the logistics sector.

As the industry grapples with economic uncertainties, the significance of logistics in sustaining the economy is underscored.

Logistics ensures the availability of essentials like food and medicine, as well as facilitating global commerce.

Jamie Hedgecox, regional manager at Europa Road and Generation Logistics Ambassador, said: "Young people should consider a career in logistics, because as long as people buy and sell goods, there is a need to move them. There's a job for life in logistics. It's such a varied sector where you can learn and develop so quickly that you could become such a good version of yourself so soon. It should be something that young people really want to get into."

Europa joins prestigious names like Asda, Tesco, and Amazon in supporting Generation Logistics.

Additionally, four members of the Europa team participate in the campaign's Ambassador Programme.

This programme encompasses a network of industry professionals, representing the initiative in the House of Commons, and engaging in STEM (Science, Technology, Engineering, and Mathematics) training.

This further commitment to science-based learning illustrates Europa's proactive stance in the campaign.

The company is dedicated to enhancing the logistics landscape and ensuring its future resilience.

For more information about Generation Logistics, visit generationlogistics.co.uk.

For more on Europa Worldwide Group, head to europaworldwide.com.