We’re being encouraged to use energy efficient lightbulbs, we’ve turned our central heating down by one degree, and we religiously sort our recycling every week, but wouldn’t it be nice to know, as consumers, that the big companies are doing their bit too? Well now Triple Velvet toilet tissue has launched the ‘Three Trees’ initiative, where they ensure that they replant three trees for every one they use.

Triple Velvet has also teamed up with Trees for Cities, an independent charity that plants trees and creates green spaces in urban areas that really need them. . But the real beauty of it is that supporting the environment does not cost you any more. You still get the same quality and softness at the same price. And collectively, we can all help to preserve trees for future generations.

For more information visit www.velvetbabymd.com Support the ‘Three Trees’ initiative by entering this competition.

Four lucky Echo readers will win £100 worth of Sainsbury’s vouchers, three packs of Triple Velvet and a tree planted on your behalf by Trees for Cities with a certificate to confirm it. That way you can be kind to your pocket and kind to forests!

Pick up a copy of Thursday's Daily Echo to find out how you can win