HE is the spitting image of his grandfather, but politically he is worlds apart.

Clement Attlee was the post-war Labour Prime Minister who presided over the biggest programme of social reform this country has ever undergone including the birth of the National Health Service.

But grandson John sits in the House of Lords as a Tory and was in Eastleigh to help back the launch of local candidate Conor Burns' ten-word local campaign strategy.

Just as Tory leader Michael Howard has his own ten-word blueprint for getting to Number 10, Mr Burns has also put into words his own local priorities in a bid to book a seat at Westminster.

His pledges are:

Less infill.

Quieter motorways.

Local healthcare.

Youth facilities.

Supporting volunteers.

Supporting volunteers was the campaign issue Earl Attlee was in Eastleigh to help launch.

The peer has a strong interest in volunteer work and was in Rwanda for the majority of last year supporting a British Direct Aid mission.

Mr Burns said: "Supporting volunteers is perhaps one of the closet issues to my heart. Where would our community be without organisations like Eastleigh Home-Start, the Eastleigh Carers group or the Eastleigh Bereavement Service?

"I have drawn up a list of ten words expressing my five main priorities based on what people have told me matters to them."

"But my last word is 'local' - I see our area through the eyes of a local resident."

Also standing in Eastleigh are Liberal Democrat Chris Huhne, Labour's Chris Watt and Chris Murphy, of UKIP.