LICENSING By Design (LBD), one of the UK's top independent licensing agencies, has appointed Winchester based public relations agency
MCC International to implement an extensive new consumer and trade campaign for this year.
That will include an innovative buyers' information programme to keep retailers bang up to date.
LBD is responsible for the phenomenal success of The Clangers, Bagpuss and RSPCA Perfect Pets licences.
A new property for LBD, a message bear called Lickle Ted, will soon hit the high street with a range of products for all age groups, and it is keen to raise awareness.
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