SHOPPING centre WestQuay's 'Welcome to a World of Pleasure' marketing campaign has been highlighted in a national award.
The British Council of Shopping Centres' Purple Apple Awards gave the pampering and travel-themed campaign a merit in the best advertising campaign section.
With the help of Southampton ad agency Lawton Group, the six-week online and offline direct mail campaign targeted more than 56,000 households.
Louise Hamer, marketing manager for WestQuay in Southampton, said: "This award recognises the hard work and dedication of the marketing team and we are very excited and proud to receive such a prestigious national award."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article