Ford'S sequel to the bestselling Focus is due to hit the streets next month.
The humble hatch, which has topped sales charts across the world, has been given a fresh new look - and buyers can meet it in the metal at Gowrings Ford, Houndmills Autoplaza, Basingstoke.
The all-new machine has received plaudits from the motoring press for its handling, ride and performance, which are all said to better its predecessor.
What's more, the new Focus has been given the nod by safety experts too.
In the critically-acclaimed EuroNCAP tests, the model scored a five-star rating for occupant safety.
Praise was heaped on the Focus' "intelligent" protection systems, which sense an impact and activate a plethora of safety aids.
The Focus is packed with those too - driver, passenger, side and curtain airbags are all fitted, as well as crumple zones, and a chassis which allows components to move under the floor in the event of an impact.
However, what's really got the Basingstoke dealership's staff excited is the electronic driver aids.
There are loads to choose from on the options list, but it's the electronic stability program (ESP), which received the most praise.
Andy Carswell, sales manager at Gowrings Ford, said: "I went on a test day where I took the car up to 40mph before going on to a wet piece of track.
"Without the ESP on, I had no control - the car just spun. I did it again with the ESP on and, apart from a little wobble, the car stayed on line.
"The system senses when the back end comes out, and quickens or slows individual wheels, while adjusting the suspension to stop the car spinning.
"The system only costs £250. For the difference it makes, that is brilliant value."
Other aids include power-assisted steering, which gets lighter or heavier depending on the car's speed, as well as anti-lock brakes (ABS) with electronic brake-force distribution (EBD).
Another clever new gadget fitted to the Focus is the adaptive front lighting system. With this option, the front lights are linked to the steering and turn as the car does.
Currently available under the bonnet are a choice of Duratec petrol and Duratorq diesel engines, all offering sprightly performance
Security was also high on the Focus designers' "must-do" list, with a state-of-the-art immobiliser, optional alarm system, central locking and door deadlocks.
Buyers may also be tempted by the extensive options list.
Available are various stereo upgrades, satellite navigation and a voice control system, which allows the driver to operate features such as the stereo and heating controls without having to take their hands off of the steering wheel.
Gowrings Ford staff are confident their new model will see off stiff competition from the recently-launched, fifth-generation VW Golf and Vauxhall's New Astra.
"I can say from experience that it is a lot better than the competition," said Mr Carswell.
"I believe the new Ford Focus sets a standard for cars in its class, but it has to be driven to be believed.
"We anticipate it will be very popular with discerning Basingstoke motorists, and I'd urge anyone interested to visit us at our showroom."
Prices start at £10,895 for the basic Studio edition. Test drives will be available from January 8, when the dealership will hold a special launch weekend.
For details, call Gowrings Ford on 01256 697880.
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