PINK doughnuts were the flavour of the day at an Eastleigh town centre caf.
Boswells Caf in the Swan Centre was backing the Wear it Pink fundraiser day for the Breast Cancer Awareness Campaign.
Staff donated £2 for each item of pink worn and the company pledged to match all the proceeds.
And pink-iced doughnuts were on sale with 50p donated to the charity for each one sold. There was also a donation box for customers to make a contribution.
Nick Burn, director of Boswells Group, said: "More than 95 per cent of our employees are female and so it is a natural charity for us to support. The girls enjoyed wearing pink to work."
Civic chiefs, including Eastleigh mayor Councillor June Hughes, were VIP customers as Boswells marked the Wear it Pink campaign in its branches across the south.
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