WHEN applying for a job, never underestimate the power of a good covering letter.

A covering letter is not just a formality with which to send your CV, it is a document of equal importance.

While a CV should be a sterile document conveying positive information in a clear and concise manner, a covering letter gives you the chance to inject some of your personality and enthusiasm. It is your chance to sell yourself.

A CV should always be accompanied by a covering letter, even if the job advertisement does not ask for one.

The letter should be a maximum of one page.

Note whether the advertisement asks for a hand-written letter. If not, word process the letter in the same style as your CV.

Address it to the relevant person (make sure their name and the company name are spelt correctly), rather than "Dear Sir/ Madam".

State what job you are applying for and where it was advertised, with a reference number if required.

Show, in your comments, that you have researched the company, product, market etc.

Outline why you want the job and expand on any skills you have that are directly relevant to the job.

Be polite and confident, using positive statements.

Include any relevant information that is not covered by your CV - do not duplicate information.

End by saying you look forward to seeing them in the near future.

Check there are no spelling mistakes and that the letter is clearly and logically presented, and keep a copy for your own reference.

Finally, always use first class post to send your application - it emphasises that your career is important to you.