IT'S the moment games fans have been waiting for. After months of speculation about which city landmarks will be included on the board - and where - Southampton Monopoly finally hits the shops today.

The famous property trading game was being launched at Southampton''s De Vere Grand Harbour Hotel, which appears on the board's Bond Street slot.

Miss Southampton, Emily Roberts, who swapped her usual crown for a trademark Monopoly bowler hat to launch the new game, said: "I'm elated to be involved in the launch of the city's very own Monopoly game.

"The board will not only bring family enjoyment but also boost the city's profile of many significant landmarks within the community of Southampton.

"I feel it will also enable younger generations to appreciate and build up a greater knowledge of Southampton's heritage."

In total, 30 Southampton sites are included on the board, with names like WestQuay shopping centre and Southampton Central railway station replacing traditional Mono-poly slots like Trafalgar Square, Fleet Street and Park Lane.

Cunard's Queen Elizabeth II terminal took the top Mayfair square, while the least expensive Old Kent Road slot went to Southampton Common.

The Daily Echo was proud to take the Community Chest space on the board.

Southampton Monopoly promoter Graham Barnes said: "We are delighted with the Monopoly Southampton edition - all the key players are on the board.

"It's set to be the number one game this Christmas, with demand from High Street retailers already phenomenal."London-based games producers Winning Moves has even had inquiries from Southampton ex-pats living abroad who are desperate to get their hands on the new edition.

The game retails at £24.99.