FAMOUS fashion experts will today start drumming up trade at WestQuay in Southampton.
The £298m shopping centre, now in its fourth year and with 99 stores, is hosting a ten-day fashion exhibition for the public.
It is designed to showcase key trends for autumn and winter, such as this £160 Alberta Tufty dress by Coast.
The fashion crusade features clothes from big-name stores in the centre, like Coast, Karen Millen and Kookai.
This morning the Fairy Godfathers, who are the gay lifestyle experts from Channel Four, were due to start the catwalk bonanza by turning scruffy blokes into stylish office icons.
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