YOU might be bending over backwards to help your customers, but in today's competitive climate are you bending far enough?

Customer service is a vital ingredient to the success of all businesses.

business Link Wessex is hosting three free events in Hampshire this month to show how customer care can be improved.

They take place at the Lyndhurst Park Hotel, Lyndhurst, on Tuesday, May 11, the Botley Park Hotel, Botley, on Thursday, May 13, and the Marriott Hotel, Portsmouth, on Monday May 24.

Five times national customer service award winner Derek Williams will share his experience and tactics used in his business.

To get a place, contact the Business Link Wessex Events Hotline on 08454 58 85 57 or book online at www.businesslinkwessex.co.uk.