A problem cannot be solved using the same level of thinking that created it. With that in mind, Paul Helliwell and two colleagues have started up a business consultancy in Hampshire. This is what he has to say...

STRATEGY Matrix Limited has a unique, innovative and exciting approach to doing just that.

We have been disillusioned at the quality of business advice available to both start-up and established companies.

We have used our experience, professionalism and training to bring a new concept in delivering relevant advice to this region's business community.

We are not and never will be, a "me-too" organisation aping our competitor's old ideas with the only difference being one of price.

We are about new and exciting ideas for our clients to make them more efficient and even more profitable.

We avoid expensive, uncontrollable working practices, which often have irrelevant outcomes and drag on with open-ended contracts; the unfortunate client has no idea when the process will stop.

Our pioneering Matrix for Investigation into Business (MIB) identifies true issues of concern without preconceived assumptions.

We then offer our clients a fast, flexible response with timely implementation of agreed priority actions.

This is achieved by using a fixed- cost, fixed-time modular system, which specifies clearly defined quantifiable results.

We accept that we cannot and do not know it all and because of this we have established partnerships with local professional suppliers of services, from IT to legal to accountancy; we also have major financial institutions supporting us.

We often hear our competitors talking about clients as being their most important asset then proceed to treat them otherwise.

Our approach is to build long-term client partnerships; as your success is our reward.

Our philosophy is total commitment to your future."

Strategy Matrix, Chandler's Ford. Tel: 0845 226 0498 or www.strategymatrix.co.uk