THIS managing director is all smiles after seeing his bed-making company take a successful leap towards national brand awareness.

Mark Croll was instrumental in a sexy image for Millbrook Beds, which employs more than 500 people at its site at Calmore, near Southampton, and 200 others at seven depots across the UK.

The advertising campaign, including huge posters on the sides of 100 delivery lorries featuring the model pictured, has reaped rewards.

Turnover is already at £21 million and growing, with an estimated 7.5 million consumers reached.

Competitions in home, fashion, financial and other lifestyle magazines have also hammered home the 'why-you-should-buy-us' message.

Mr Croll said: "We are delighted with the results of our commitment to the branding exercise - the financial outlay has been fully justified."