MAPLIN Electronics, a leading specialist electronics retailer, is due to launch its second Southampton store this Saturday.

TV personality Tiff Needel, a presenter from Channel Five's Fifth Gear, will be on hand to cut the ribbon and host the day's events.

It is located in the heart of Southampton city centre in East Bargate and will complement its existing Southampton outlet located on Bevois Valley Road, now in its 20th year.

Graham Cauldwell (pictured), managing director at Maplin Electronics, said: "The launch of our second store in Southampton city centre means an improved service for our customers, and we look forward to building on the success in the future."

Southampton was chosen as the location for the first Maplin store in the south of England. The company now has 79 outlets nationwide.

Since launch it has built up a significant local customer base and brand recognition for its huge range of gadgets, stocking everything from remote control cars to the latest PDAs.