THE family of a Collin-gbourne Ducis man killed on the A303 near Micheldever have added their support to a Roadpeace campaign by erecting a permanent memorial beside the road where he was killed.

Adrian David Richards, aged 31, was killed when his work van was in collision with a lorry, which swerved to avoid a car driving the wrong way up the A303 on 31 July 1999.

Now the spot is marked by a plaque displaying a single red flower on a black background and carrying the message 'remember me'.

His mother Phyllis, father Keith, brother Andrew, sister Natalie and other members of his family and friends believe the plaque will be a permanent reminder to drivers of their loss.

Mrs Richards said: "It's so hard to cope every day and the worse time is Christmas because he was my Christmas Day baby.

"But the sign is some comfort and Roadpeace have just been wonderful."

The plaque is just one of thousands appearing on roadsides across the country.

They were launched by Roadpeace - the national charity for road traffic victims - to serve as a nationwide public acknowledgement of those killed or injured on Britain's roads and their families.

The charity says they will be a sign of loss, warning and hope.