AS three-day-old Jennifer Price was struggling for breath in desperate need of medical attention, the paramedics sent to help her were 500 yards down the road at the wrong address.
The ambulance was all set to turn around, assuming it was a hoax call, until it was eventually sent back by the operator who was still in contact with the family over the phone.
Sadly, though, Jennifer could not be resuscitated and later died.
Now, two years after his daughter's death, Gary Price, 40, is still battling to improve signs along his road that he says was to blame for the ambulance going to the wrong house.
Before the tragedy Mr Price, who is registered blind, was used to receiving mail, taxis and even the odd take-a-way meal for other addresses, but it wasn't until the he needed an ambulance that he realised the extent of the problem.
Mr Price, a sales executive, said: "It wasn't until we needed an ambulance that we realised how critical the situation was.
"It is a lousy road layout and I have had letters from all the emergency services saying how difficult it has been trying to find my home.
"After Jennifer, my biggest fear now is if my wife has an accident and the ambulance again goes to the wrong house.
"I just don't want the same thing to happen again, to anyone."
Mr Price's campaign has so far seen new signs go up on junctions identifying the homes that despite facing on to the road do not belong to Fort Fareham Road where he lives.
But he says more needs to be done.
Mr Price has been given a recent boost after his local councillor dug deep in his pockets to pay £150 for individual signs for houses, displaying which road they belong to.
Fareham south representative Hugh Pritchard said: "The problem is the odd numbers in the road are duplicated in Wallington Court, and the even numbers are duplicated in Nelson Court.
"I sent a questionnaire to residents putting various alternatives, none were satisfactory. I then suggested naming the early part of the road Collingwood View. This went down well with council officers and all but one resident.
"So finally I decided to donate individual signs for each of the respective houses, hopefully it will help people find their way around the road."
Fareham council has backed the move by Councillor Pritchard but say there is not much more that could be done to improve the road.
A council spokesman said: "We have installed the new signs and carried out a consultation but unfortunately got objections to a road name change mainly because of the cost and inconvenience of changing addresses.
"We don't think there is a lot more that can be done other than what already has been."
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