MINI is boosting its burgeoning brand appeal with a foray into the two-wheeler market, just days after launching its biggest car model, the four-door Countryman.

Agyness Deyn, model and icon of British fashion and design, was chosen to unveil Mini’s electric-powered Scooter E Concept inspired by the swinging Sixties, the heyday of classic Mini, exclusively in London, pictured.

There are a total of three interpretations of the Mini Scooter E Concept conceived by Adrian van Hooydonk, senior vice president BMW Group Design, with the other two being shown at the Paris Motor Show.

Mini says: “This new design study represents the Mini design team’s unparalleled expertise in recognising the challenges for mobility in major urban areas, and meeting these challenges with the development of stylish, innovative and sustainable future-focused vehicle concepts.”

However it shouldn’t be forgotten that Mini is part of the BMW Group, and of course BMW has a fair bit of experience in producing motorcycles!

The Mini Scooter E Concept comes almost ten years to the day since the new Mini was first shown at the Paris Motor Show. It’s not just a two-wheeler in Mini Design – this scooter meets the needs of the young urban generation promising spontaneous, flexible, CO2-free mobility.

With Mini prowess, the machine uses a smart phone as the ignition key, so that the concept integrates infotainment, communication and navigation systems.

The Mini Scooter E Concept is powered by an electric motor which can be recharged at any conventional power socket using an on-board charging cable.

Says Adrian van Hooydonk: “The Mini Scooter E Concept represents an electric vision of the future as urban mobility takes a new direction by Mini.

“We are delighted to debut during the London Design Festival and pay homage to our British heritage while also marking a new era for Mini.

“The Mini Scooter E Concept is true to our brand values of distinctive design, intelligent functionality and customisation and builds further on these characteristics by combining driving pleasure with sustainable technology into the first two-wheel concept of its kind for Mini.”

The new scooter design concept is based on current production vehicles but pushes the creative boundaries.

Just as the compact design of the classic Mini, born out of the 1950s oil crisis, symbolised a new reality for modern city driving, the Mini Scooter E Concept is designed for the changing landscape in environmental and urban road traffic conditions, to offer a stylish and emission-free alternative for urban mobility.

Set to appeal to a young, ecologically-conscious driver, the Mini E Scooter Concept offers a completely new perspective on the distinctive Mini driving experience while being immediately recognisable as a Mini.

No stranger to two-wheel riding herself, Agness says of the new Mini Scooter Concept: “Living a city life, it is important to get around quickly. I was thrilled to hear that Mini is developing an environmentally-friendly scooter, their reputation in cool design is well-known – I can’t wait to try driving one!”