Christian de Pinho, left, and Ricardo Moresco pose with, from left, Hannah Powell, Emma Ball and Gillie.Echo picture by John Luthwaite.
HUNKY male models used bare-faced cheek to persuade shoppers to buy their charity calendar.
They stripped down to their birthday suits in a bid to sell the 2007 "housework" special which features shots of them doing various types of domestic chores.
A proportion of the proceeds will go to the Wessex Cancer Trust and Breast Cancer Awareness charities.
It is the brainchild of bosses at the Gilles story in Fareham shopping centre, where the models appeared.
A spokesman for Gilles said: "The shoppers loved it. They were really getting into the swing of it, with the models signing autographs."
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